50 Best Discovery is a database representing the very best of hospitality, an extension of the 50 Best rankings. Originally focusing on restaurants and bars, at the beginning of 2024 the brand added hotels to the venues featured.
To mark this new feature, 50 Best reached out to create animated marketing assets for this campaign.
The brand identity focuses on clean, minimal design and luxurious imagery.
Amongst the assets I created, I developed a line-based animation to announce the arrival of hotels amongst the featured venues, a simple yet effective black and white design based on a minimalistic style.
Similarly minimalist and elegant is the infographic animation, announcing key numbers associated with the new 50 Best Discovery feature.