PAYMENT BEAR
About the brand
Payment Bear is a new invoicing platform, aimed at freelancers and small businesses wanting to get paid faster.
They approached me looking for some animated assets to accompany their launch campaign, specifically a video explaining their key features to attract new customers.
Development
The client provided the logo and pastel colour palette for the project, and requested an animated explainer that featured a character based on the brand logo.
The brand’s tone is friendly and accessible, so I developed the bear mascot in a way that would allow for more animated movement and facial expression. For the video elements, I worked with the client on a detailed storyboard that would include key visual elements that told the story of the brand’s features and customer journey.
The result is a smooth, engaging explainer video that ties in with the existing branding and conveys the key messaging to potential new customers.
Contact Me
E-mail: rose@rose-productions.co.uk
Follow Me
Stay in touch on social media and find out more about what I do.