International Wine Challenge 2024

INTERNATIONAL WINE CHALLENGE 2024
How Immersive Visuals for the International Wine Challenge Created an Impactful Event

Recognised as the world’s most influential wine competition, the International Wine Challenge reached out

to create a visual identity that celebrated their 40th edition.

For their 2024 edition, they were looking for visuals that felt immersive and textured. The visuals were to be used across their judging and awards’ events, and all the print and digital materials that accompanied them.

Development

The client shared a reference image for the look and feel they wanted: a rocky canyon with a starry sky. I used the earthy textures and dramatic lighting to create a collage style landscape. As a link to the wine theme, the colour palette uses reds and purples, and I added flowing liquid shapes to strengthen the concept.

The “40th” element was important for them to highlight: to incorporate it into the design, I added swirling paint strokes and tied the “0” into a swirl.

Strategy

For the printed backdrops, the collage elements

were displayed horizontally to create an

immersive landscape dimension.

When used on other assets, I focused more on the cut out shapes to give a liquid flow across the designs.

About the brand

Recognised as the world’s most influential wine competition, the International Wine Challenge reached out to create a visual identity that celebrated their 40th edition.

The visuals were to be used across their judging and awards’ events, and all the print and digital materials that accompanied them.

For their 2024 edition, they were looking for visuals that felt immersive and textured.

Development

The “40th” element was important for them to highlight: to incorporate it into the design, I added swirling paint strokes and tied the “0” into a swirl.