50 Best Brand Videos

About

50 Best celebrates global hospitality through annual events, when it reveals the list of the best restaurants, bars and/or hotels across the world.

For selected events, I was commissioned to create a brand video that would introduce 50 Best’s mission and identity, to be used online.

Strategy

My task was to storyboard, design and animate the elements, as well as edit the provided footage into an engaging story.

In these three brand videos (from the top: The World's 50 Best Restaurants 2024 location announcement; followed by North America's 50 Best Bars 2023; below for Middle East & North America's 50 Best Restaurants 2023), different styles were adopted to fit brand guidelines, and to convey the essence of the brands to the audiences. Variations of footage and text style were included for the other 50 Best brands, depending on the region.