As one of the leading voices in the hospitality sector, 50 Best holds regular conferences called #50BestTalks to discuss all current themes with guest speakers.
To kick off the conferences, 50 Best have commissioned a set of event stings (a short piece of animated visuals) to introduce the conference topic and speakers.
The challenge when it comes to event stings is to convey the necessary information in a very snappy format, whilst setting the tone for the even, all within 30-40 seconds.
To achieve this, timings and dynamic movement are key, alongside a graphic design that represents the topic and conveys this immediately. The design for these visuals is the same used across the digital and print marketing for the events - if the client is able to provide the existing design, I can then create an animation using the same elements that will tie in with the rest of the visuals.
I developed the motion design and text animation to reflect the luxury theme of this event, using a minimal and smooth motion, as well as featuring the tin used in the event's promotional material to add character.
The key visuals for this event held in Mexico allowed me to play with depth and movement. I animated each individual element provided, to give a dynamic and immersive experience.