Campfire Coffee Co. is a concept project for a nature-themed mobile coffee truck with a taste for adventure.

Designed to serve parks and outdoor events, Campfire Coffee Co. is rooted in a love for the wild and a sense of community.

The brand identity blends rustic textures with a vintage, free-spirited aesthetic. I chose a fiery palette and created hand-drawn lino-print-style illustrations to accompany mixed-type layouts inspired by retro camp signage. 

Built for outdoor enthusiasts, eco-conscious locals, and families enjoying the fresh air, this brand is here to inspire you to start your next adventure.