NEON FILM & ARTS
How a Colourful Rebranding Helped Neon Film & Arts
Reach its Target Audience
Neon is a collective of film and art enthusiasts who launched an online platform in 2017, where they share film and art
related news and essays. They approached me looking for a new look that would make them stand out amongst other online news outlets that cover similar topics.
Their branding at the time used dark blue/grey colours and a serious tone, and wasn’t immediately recognisable
as a creative business. They asked for colour and boldness that would appeal to a young audience
passionate about art and film.
Development
The “Neon” text is a custom font based on a circle, which references the collective, the community and the inclusivity that the brand strives for.
For the visual elements, I was inspired by the texture of film and the coloured lens filters used in film-making: the overlapping tinted shapes creates depth and opens up the possibilities of interesting colour combinations.
Strategy
The client requested a colourful, fresh design
with a focus on digital usage - particularly designed
for Instagram and their website.
I chose to use
different colour combinations for different categories of Neon’s website and news: for example blue and pink for everything film, pink and orange for reviews, and so on.
About the brand
Neon is a collective of film and art enthusiasts who launched an online platform in 2017, where they share film and art related news and essays.
They approached me looking for a new look that would make them stand out amongst other online news outlets that cover similar topics.
Their branding at the time used dark blue/grey colours and a serious tone, and wasn’t immediately recognisable as a creative business. They asked for colour and boldness
that would appeal to a young audience passionate about art and film.
Development
The “Neon” text is a custom font based on a circle, which references the collective, the community and the inclusivity that the brand strives for.
For the visual elements, I was inspired by the texture of film and the coloured lens filters used in film-making: the overlapping tinted shapes creates depth and opens up the possibilities of interesting colour combinations.
Strategy
The client requested a colourful, fresh design with a focus on digital usage - particularly designed for Instagram
and their website.
I chose to use different colour combinations for different categories of Neon’s website and news: for example blue and pink for everything film, pink and orange for reviews, and so on.
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