Borgo Flower Show

BORGO FLOWER SHOW

Transforming Borgo Flower Show with Branding

for an Authentic Appeal

For as long as I can remember, my childhood town has been organising a yearly flower show to celebrate local growers. To celebrate this event, I created a pitch for a new visual identity that would convey its artisanal and creative atmosphere.

Development

The new logo integrates petals and plant forms into the custom lettering.


For the graphic elements I was inspired by floral collages and gardening publications, so I picked up some used magazines and books from a charity shop and set to work cutting out and arranging pieces into this design. Once I was happy with the layout, I scanned the pages and adjusted in Photoshop and InDesign.

Strategy

The texture of paper and collage gives the brand an authentic, hand-crafted feel. I carried it across the poster, brochure and merchandise.

About the brand

For as long as I can remember, my childhood town has been organising a yearly flower show to celebrate local growers. 


To celebrate this event, I created a pitch for a new visual identity that would convey its artisanal and creative atmosphere.

Development

The new logo integrates petals and plant forms into the custom lettering.


For the graphic elements I was inspired by floral collages and gardening publications, so I picked up some used magazines and books from a charity shop and set to work cutting out and arranging pieces into this design. Once I was happy with the layout, I scanned the pages and adjusted in Photoshop and InDesign.

Strategy

The texture of paper and collage gives the brand an authentic, hand-crafted feel. I carried it across the poster, brochure and merchandise.

  • Slide title

    Write your caption here
    Button

  • Slide title

    Write your caption here
    Button

  • Slide title

    Write your caption here
    Button

  • Slide title

    Write your caption here
    Button
Share by: