After moving to a new city, I found myself going to various meetup events to meet new people. Going to these events can be intimidating, and I’m always struck by the importance that the visuals have on making attendees feel welcome

and inspired to join. 

For this brand pitch, I created some assets for the Chit Chat Club: a meetup for anyone looking to make connections and to get inspired by other people, based in a local cafe.

Strategy

I used warm, inviting colours and smooth shapes across logos, flyers and custom pins for attendees to wear, reinforcing the welcoming message that this group has to offer.